Sunday, March 22, 2009

Print

With every ending comes new beginnings. The print industry is going through an evolution of sorts. It seems like a grim time for newspapers across the world as people seemingly find their news from other, much faster, sources.

I think that it is an exciting time to be in print because you have the ability to reinvent the wheel. The industry will die if it follows the path it's on. Newspapers aren't used to break news anymore. They need to be looked at like a community machine, if you will.

Take Woodstock, for example. The Bugle Observer (or the Carleton FreePress when they were here) don't pretend that they are the only place that people are finding news. Anything huge, we're going to hear about on radio, television or the internet. The traditional response is that the newspaper is supposed to further detail things for us.

I will even go so far as to say that the newspaper has the ability to transform itself into something wholly different by covering events in the community. Papers will sell if your kid, or your dog, or your team, or your friend, or your business is featured. And ads will sell if papers are selling. I'm sure that's why papers in smaller centers are staying alive (even if it's barely alive).

Maybe I'm not saying anything new, but alas, that's what I think right now.

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